Build the
sales engine.
Lead the growth.
I help B2B companies grow by strengthening sales and operations. Starting with your priorities, I work with you on commercial strategy, market expansion and the processes needed to scale. I train your team, support key business decisions and step in to lead sales or operations when you need experienced leadership.
commercial teams
MANIFEST
Most B2B companies have salespeople. Many have a sales director. Yet no one knows what they will sell next quarter.
One record month, then silence. One salesperson carries the team. The forecast is a wish, the pipeline is a spreadsheet and growth is down to chance.
That’s not sales.
That’s a lottery.
I replace it with a sales system that is predictable, measurable and scalable. One that stays with your company when someone leaves, and keeps working through difficult months.
I BELIEVE
- A great product without a sales system is wasted potential.
- What you don’t measure, you can’t improve. What you can’t forecast, you can’t manage.
- Sales can be taught, built and automated.
- Judge a partner by results, not hours.
- Everything I build belongs to the client.
I turn B2B sales from a lottery into a system that predictably attracts, wins and retains customers.
What’s holding your growth back?
Meetings aren’t turning into deals.
Everyone sells differently. Know-how lives only in people’s heads.
Hiring salespeople is an expensive lottery.
Your sales team has no clear leadership.
There is a sales director, but results are unpredictable. No one trusts the forecast or pipeline.
Business decisions follow gut feeling, not numbers.
Everything depends on the owner.
Growth needs a strategy.
Build a system the whole team can use.
Start with what is holding you back. Connect the pieces into one working sales system.
GTM & Strategy
Who to sell to, what to offer and how to win.
WHAT YOU GETA GTM plan and a 90-day roadmap with owners and metrics.
GTM & Strategy
Who to sell to, what to offer and how to win.
A GTM plan and a 90-day roadmap with owners and metrics.
- HOW WE HELP
- Target segments, positioning, offer, pricing and acquisition channels. Validate the approach with real customers.
- WHEN IT MAKES SENSE
- Companies launching an offer, entering a new market or looking for a repeatable way to grow.

Lead generation. We’ll connect you with the people who make buying decisions.
WHAT YOU GETQualified meetings in your calendar, market data and feedback.
Lead generation. We’ll connect you with the people who make buying decisions.
Qualified meetings in your calendar, market data and feedback.
- HOW WE HELP
- Outbound lead generation: market data, targeting, email and LinkedIn campaigns, meeting booking.
- WHEN IT MAKES SENSE
- Companies that need a steady flow of new customers.
Funnel Lab
Marketing that sells.
WHAT YOU GETA funnel that turns visitors into enquiries.
Funnel Lab
Marketing that sells.
A funnel that turns visitors into enquiries.
- HOW WE HELP
- We build websites, landing pages, content and campaigns that generate enquiries.
- WHEN IT MAKES SENSE
- Companies whose marketing costs money but doesn’t bring in business.
Sales Academy
We’ll teach your team to turn conversations into agreements.
WHAT YOU GETA team that follows one sales system and closes more deals.
Sales Academy
We’ll teach your team to turn conversations into agreements.
A team that follows one sales system and closes more deals.
- HOW WE HELP
- Training in prospecting, calling, negotiation and closing. Put a shared sales methodology into practice.
- WHEN IT MAKES SENSE
- Companies with plenty of meetings but too few deals.
Sales Vault
Proven methods instead of improvisation.
WHAT YOU GETA complete sales library built for your business.
Sales Vault
Proven methods instead of improvisation.
A complete sales library built for your business.
- HOW WE HELP
- Playbooks, scripts, objection handling, templates and practical guides.
- WHEN IT MAKES SENSE
- Companies where everyone sells differently and know-how stays in people’s heads.
Talent Engine
Make your next hire more than an expensive experiment.
WHAT YOU GETSalespeople who become productive sooner and stay.
Talent Engine
Make your next hire more than an expensive experiment.
Salespeople who become productive sooner and stay.
- HOW WE HELP
- Recruitment, assessment, onboarding, performance management and fair exits.
- WHEN IT MAKES SENSE
- Companies hiring blindly or losing salespeople.
Sales Command
A sales director who gets to work.
WHAT YOU GETStrategy, a well-led team and clear numbers and results for the owner.
Sales Command
A sales director who gets to work.
Strategy, a well-led team and clear numbers and results for the owner.
- HOW WE HELP
- Hands-on sales leadership: fractional, interim or project-based.
- WHEN IT MAKES SENSE
- Companies without a sales director, with unpredictable sales or going through change.
AutoOps
We’ll free your team from work a system can handle.
WHAT YOU GETLower operating costs and decisions backed by data.
AutoOps
We’ll free your team from work a system can handle.
Lower operating costs and decisions backed by data.
- HOW WE HELP
- We automate processes, connect your CRM and reporting, and implement AI tools where they make sense.
- WHEN IT MAKES SENSE
- Companies where people lose time to repetitive manual work.
EDGAR CINEGR FOUNDERI’ve been in the seat.
Now I’m in your corner.
I’ve spent 13+ years building teams, scaling commercial operations and leading growth, including at Bolt Business and Teya.
I’ve built organizations from scratch, opened markets and owned country-level P&Ls. I connect commercial ambition with the people, processes and operating discipline needed to deliver it — with attention to profitability and unit economics.
roles and leadership
TRACK RECORD
ACROSS INDUSTRIES
From construction to SaaS, fintech, tech and AI, I work across industries. Different buyers, different sales cycles - the approach has to fit your business.
SELECTED RESULTS
Built teams. Won customers.
Delivered growth.


Teya fintech
Built a sales operation from scratch: ~30 salespeople and 500+ business customers in 9 months.
- Built the team and set up recruitment, onboarding and an incentive-based compensation system.
- Defined how telesales, field sales and partnerships work together, owning the channel budget and unit economics.
- Created sales playbooks and trained the team from prospecting to negotiation.


Bolt Business mobility
Led CZ & SK to ~2× year-on-year growth, with the team acquiring 300+ business customers in 12 months.
- Built and led 12 senior salespeople, with full P&L ownership across both markets.
- Set the sales strategy that made Slovakia the fastest-growing Bolt Business market in Europe.
- Introduced MEDDPICC and coached the team on enterprise sales and negotiation.
Best Leader, Q2 2024 — commercial performance and leadership.
BUSINESS MENTORING & COACHING
10+ startups & mid-sized companies
Helping founders build and run operations and sales.
- Defined sales strategy, target customers and go-to-market plans.
- Set up sales and operational processes and supported teams on complex deals.
- Trained and coached founders and sales teams from prospecting to negotiation.
Tomáš OláhCo-Founder & CEO, ClaaroFounder, bespireCo-Founder, trueslavI’ve known Edgar for a few years and can confidently vouch for his skills in sales strategy, business development, team leadership and negotiation. Edgar has helped me work through specific business cases on several occasions. I particularly value his proactive approach, his ability to look at things strategically from different perspectives, his valuable experience and a level of enthusiasm you rarely find today.
Edgar, thank you so much — I look forward to working together again!
Why this will work
Know-how from leading tech companies, built for your business
We have built several sales teams, the largest at Bolt and Teya: from zero to 30 people in nine months, 2× year-on-year GMV and expansion across Czechia and Slovakia. We bring the speed, discipline and playbooks of tech scale-ups to companies that would otherwise never get access to them. We’re not consultants who read about sales. We’re people who have done it.
13+ years across the business, beyond sales
Family businesses, complex enterprise sales, niche startups and cross-industry businesses. Our expertise covers negotiation, expansion into new markets, product development, strategy, finance and operations. We see sales in the context of the whole company, which is why our solutions work in the real world, not just in a presentation.
AI and automation
We build the technology backbone around three things: data, automation and AI agents. What agencies do with people, we do with a system — faster, at lower cost and at greater scale.
The whole funnel and its data in one place
We connect the journey from the first email to the paid invoice. Together, we define what to track so you can see where opportunities are lost and which steps need to change.
Let’s look at how your business works.
Then put the plan to work.
Tell me what you need
You describe where your business is today, what is holding it back and where you want to take it.
Agree the priorities
Together, we agree the priorities, responsibilities and how we will measure progress.
Put changes into practice
Your team gets practical support where it needs it: strategy, training, processes or hands-on leadership.
Review the results
You will see progress against the agreed goals. Together, we review what is working and decide what comes next.
LET’S MAKE CHAOS WORK.
What’s holding
your business back?
Stalled sales? Operations struggling to keep up? Too much depending on you? Tell me what needs to change.
Let’s talk edgar@cinegr.czTell me what’s stuck.
Let’s find the next move.
01 What does your company do?
02 Where are things getting stuck?
03 What would a good next step look like?
I’ll get back to you within 24 hours.
The button opens your email app.